Elio
Inspired by the life-giving energy of the sun, Elio combines nature’s most effective herbal ingredients with world-class quality standards to promote healthy skin and hair. Rooted in authenticity and wellness, the brand stands for purity, vitality, and natural care. In this project, I led the full art direction and set design, creating a visual world that brought Elio’s essence to life through light, form, and organic materials.
Date
February 2024
Role
Art Direction, Set Design
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The Challenge
Bringing Herbal Purity into Consumer Trust
Elio sought to position itself as a clean, trustworthy brand in a market filled with synthetic-heavy solutions. The challenge was to communicate the power of herbal ingredients and nature-driven formulations, while maintaining a modern, refined look that aligns with international skincare expectations.
THE SOLUTION
Artful Simplicity, Rooted in Nature
To express Elio’s core values, I developed a visual language that combined minimalism with warm, natural elements. Every detail—from the lighting to the textures—was planned to feel organic yet elevated. The set was custom-built using materials that referenced nature (wood, stone,…), and paired with clean compositions to emphasize product integrity.
I handled the complete art direction and set design, ensuring each visual element reflected Elio’s natural identity while appealing to a modern audience.
VISUAL STORYTELLING
Visualizing Healthy Skin & Hair Through Nature
The imagery used soft natural lighting, clean lines, and earthy props to evoke a feeling of purity and rejuvenation. By focusing on sensory cues—like moisture, texture, and freshness—the visuals reinforce Elio’s position as a nature-inspired brand dedicated to real results.
The carefully designed set helped ground these visuals in a tactile, believable world aligned with Elio’s brand philosophy.
